I am very pleased to announce that the winner of the logo competition is David Rygiol (Davidr4889). His logo was voted top out of the final five by our readers and was also my preference. Below are the two representations of the logo that he submitted:
David is about to complete the BFA program at San Jose State University in California. The text of his brief follows:
A good logo clearly communicates the mission and ideals of the organization it represents with a simple and engaging visual statement. A great logo not only does this successfully, but it also inspires. I believe that this logo is a clear and profound representation of your vision, and that it will inspire an interest in learning and discovery among visitors of The List Universe.
Concept
After spending some time exploring your website and getting a general feel for what you stand for, I took the two words ”list” and “universe” and through a process of word association and idea gathering came up with some visual guidelines for the logo. For list, I thought it was important to include a clear representation of the number 10, since your site is founded on top 10 lists and similar lists. Thus I included the 10 white dots within the deep orange circle. Universe is an extremely broad and somewhat abstract term, but I chose to represent feelings and ideas of an infinite space of information, to communicate the extensive nature of your website’s content.
Design
Although this logo at first appears complicated, it is actually very simple and easily reproducible. I have also designed a one color option for simpler applications, which I display on the following page. The entire mark uses only 2 colors: Black and Orange, but makes use of combining these colors to achieve depth and richness. The typeface is Avenir, a very simple and modern face that brings a somewhat distinguished feeling to the logo, while not coming across as pretentious.
Congratulations David! You definitely deserve the prize!






















great
simple yet smart looking.
That was my fav all along!
Congrats David!
Nice choice JF and well done David!!
Here’s to Listverse *cheers*
Nice one David!
The logo reminds me of scatter graphs and the milky way at the same time.
What was the prize for the winner? I’ve got a bad memory.
Two tumbs up, Jamie
All the 15 in list are good though…………
great pick jamie!
Not my fav but better than the rest. Overall I can say I am pleased.
Like it. Bring on the coffee cups!
Put it on production already! I’ll have a shirt (Large)for my wife (Small)how about kid stuff? i really would like to see my son wearing maybe a bib having this logo just asking.
Cool! Yeah very professional, looks great
Looks really cool to me! I like it.
I love it. Reminds me of the kind of logo a book shop like Waterstones would have.
Good call. Was my choice. You coulda just asked me.
w00t! My favorite, too!
P.S. want a mug. No, two; Mrs. likes it.
Jamie, are you going to change the text at all? Like to ListVerse.com?
What a great write-up and explanation. Now I totally get the 10 dots.
Great choice. Congratulations David!
jocsboss: I am kinda treating the text as seperate – so I can make that whatever I want – the actual logo is the most important thing. On the mugs etc. I will put listverse.com and I will probably do a few shirts with just the logo on the front – and maybe text on the back.
Would you all prefer the multi-toned logo for merchandise or the single color? David is about to do a blue version for me – based on the new site colors.
Good choice!
I like the multi-toned logo. This logo was my second pick with the two-tone. The multi-toned version looks sooooo much better in my opinion.
Yay! I like the multi-colored one. I think you should keep the reddish-orange color though. I can’t wait to buy a Listverse coffee mug!
I was going to draw that one, but David beat me to it. Great job, David! I like it.
blasphemy.
Multi-toned looks even better than the plain one, which was my first choice from the git-go. The added depth increases the interestingness factor tremendously.
Good job, David4889!
I think this logo is boring but whatever…it’s the lists that I come to this site for not the logo
Personally I prefer the plain one. Especially if it’s in blue instead. But if the multi-toned one was blue also, then I suppose it wouldn’t look that bad.
Hey everyone, i’ve been on this site since about august, and i’ve gone through every list about twice and im checking on new ones everyday. i absolutely LOVE this site. I’m glad that you’re going to be merchandising because i think i’ll buy a mug or T-shirt. Thanks for all the time and effort you’ve put into getting these lists published. I think this website can go pretty far, yknow? one of those great website getting rich things
. Congratulations David, and thanks J.
hemanth: i agree with the “milky way” reference, and i mentioned it on the finals post! as an avid amateur astronomer, i couldn’t help but see the parallel. also, it looks like a definitive “view” of the universe, or at least, the globe!
nice work, David! good choice, Jaime! i think this logo conveys the singular thought of the many, contributing to knowledge as a whole, which is why their are only 10 dots and a whole ‘ocean’ of possibilities…
plus, if you can, it would good if it was offered in different colors, such as blue or green… because i look terrible in red! (red tend to wash out natural blondes…)
I didn’t like that logo at first, but it definitely grows on you. Great work!
#JF: I hope u’ll just change the color theme of the site and not much else because the best thing about this site is it’s simple and clean interface.
Well done mate. Wouldn’t have been my personal choice, but then I don’t run the site.
heavybison: did you look at the new design? It is even cleaner than this one: http://listverse.com/beta/lvlist.html – the logo looks AMAZING in shades of blue. I think you will all be pleased. Obviously it is lacking the logo at the moment and I am still tweaking, but that is what the site is likely to end up looking like – and soon – I am hoping to start implementing the changes tomorrow – with the merchandise starting then or the day after.
ringtailroxy: I do plan to offer it in a variety of colors – I might do a brief run of the current listverse red/orange (as is seen in the logo above) – but then I will change to blue for the majority (in keeping with the new site design) and a variety of other colors.
Way to David! I think this will look just great on Merchandise.
jfrater: Regarding the new site design you linked to…can you please pad the left side of the screen? Text is uncomfortable to read when it’s abutting the edge like that. Everything else is great.
Oh, and the multi-toned logo makes all the difference. Less “bank”.
I’m sorry David, but I like others way better. Congratulations though anyway. I don’t come for the logos though so it’s okay. Out of the two given, I like the second one better.
phunniemee: I have doubled the left padding. What browser are you using? At present I have only tested in Safari.
I’m using Firefox. The padding on the right is huge, and on the left there’s none. (Well, maybe 10 pixels or something.)
phunniemee: could you maybe do a screen shot and email it to jamie@frater.com?
phunniemee: try it again – I have uploaded the latest stylesheet with the wider left padding
WOOO!!! All that campaigning really paid off!! Now, I can die happy.
-Andrea Carlena Beauman
jfrater: I emailed you.
count me for sticking with the current orange layout and the single color logo
but either way im sure listverse will still rule
I love it!!!
Thats the one I voted for.
jfrater: I agree with phunniemee, the text IS too hard to read when it’s that far over. I like how the layout of the site currently is centered… makes it much nicer.
Still not a fan, but I hate minimalism.
Looks great!
I like the multi toned one – I think it will look sharp in the blue.
hmmm. wasn’t my favourite, but i think it will look much much better in blue.
congrats david!
I like the multitoned one too, but how does it print on a shirt?
thats a great choice! I like it.
its a goo done…but i liked number 2 on the top 5 better :p
congo david………
cheers..
Multi-toned…for sure!
“Would you all prefer the multi-toned logo for merchandise or the single color? David is about to do a blue version for me – based on the new site colors.”
Great job! I think you did a slick job on the logo. I look forward to seeing it used.
WOW this is the most agreeable comment section I have read so far!!!
Don’t worry David someone will bring up a song from the bible that was played in a geek movie and all hell will break loose!